The Charge
Talent Development: A Brand that communicates: We create leaders and promote employee growth consistently throughout their career by challenging them to be the best version of themselves.
Onboarding Program: Learn the fundamentals and core values that represent the Foundation through an engaging and interactive experience that is scalable.
Who are we speaking to
The Audience
Age: 54 and Below
Education: majority are math degrees a lot of PHDs and docterate
Why do they join: People join the foundation at different points in their life. Many have diverse backgrounds in education and government and have also worked in foundations. Others have run non-profits with a career in SME public policies with it a mission they believe in. The number one reason people join the foundation is for its capacity to make change and to become change makers. Quality serves as the backbone to the foundation and with it new hires join knowing that they will have the opportunity to learn things they can only get at the foundation creating a unique value proposition.
Tone of Voice: Connected to the mission, informal yet with a corporate polish. Conversational in nature. Academic and friendly. Respect and reverence for the work done are upheld including in their community. Approachability, collaborative, team based traits are embodied in the foundations culture. Everyone is incredibly bright. People who work at the foundation are experts in their field with an understanding of not just reading the numbers but also reading inbetween the lines.
New Employee vs. existing: Learning committee - existing employees- introducing
